Skip to main content

Gillette Boycott Imminent: #MeToo Gillette Ad "We Believe" Makes A Bid For The Virtue Signal Dollar

By: Wes Messamore and Aaron R. Jones
The Humble Libertarian


Don't be fooled by his cute looks.

This little man cub ain't old enough to shave yet, but lurking inside him is a bully just waiting to get out and start abusing women.

And hold up, did this ad just say: "The boys of today will be the men of tomorrow," at the end there?

Hello? That's transphobic.

Has Gillette even heard of Caitlyn Jenner?

Should have ended with: "Because the boys of today will become the women of tomorrow." lol

Clearly in this sad attempt to show how woke they are, Gillette has just proven once again that they are definitely not woke.

Lol all joking aside–– this new Gillette commercial spot pegged to the #MeToo movement asks:

"Is this the best a man can get?"

(Hat tip: Alexandra Bruell, The Wall Street Journal)
Via: Memeorandum


Well no, obviously not if by "this" you mean bullying or hurting women. Obviously men can get much, much better than that and most of them do. But you'll never see a bunch of women getting together to throw a march to say thank you once in a while.


And now Proctor and Gamble, the parent company of Gillette, in a move that is absolutely insane, is making a bid for the male guilt virtue signal dollar. 😄

Identity politics is getting stupider and stupider every day.

Now this soap utility company is telling you they want you to take a moment every time you shave your beard and think about all the bad things men have done.

You can't just shave now without it being a moment of silence for some victim. When a society's currency becomes victimhood it is on a short road to hell.

And seeing a major corporation tell you that's what it thinks about you with an advertisement like this should be a real gut check for American men right now.



This is not the time to be bearing the burden of other people's sins nor is it the time to be putting on the yoke of class guilt. Now is a time for being free.

Now is a time for individual liberty and responsibility, not for disappearing into a checklist of demographic criteria. You are not a census bureau form.

Don't let these sonsofbitches at Proctor and Gamble tell you that's what you amount to. They're wrong!

These are the sick people who cooked up that Tide Pod challenge on social media last year.

You think the kids came up with that?



No, it was some big P&G marketing executives sitting in a boardroom somewhere talking to each other and deciding that it's not enough that Americans buy way more Tide than any other brand and pay way more for it even though it's all the same stuff (making Tide a classic case study in prestige pricing).

"No that's not enough for us. We're going to make their kids eat it."


And now P&G is trying to profit from identity politics and virtue signaling. But it's already backfiring:


Now don't forget Nike took a big hit to its stock price after running the Colin Kaepernick ad, but then rebounded and made gains in a short amount of time, so we need to keep the pressure on and #BoycottGillette.

Gillette you should have just stuck to the product features and benefits, or made us laugh.




Truth is a lot of people are violent and it's not a problem with one sex or gender or another. Good thing is people are becoming less violent and we live in the least violent time in human history. People pass down less and less trauma and more and more love and understanding and care with each new generation.

We are not just going to stand around being sad all the time that we're men and that some men have done bad things. Those of us who haven't hurt anybody are not going to take on any class guilt.

I'd rather stop shaving altogether than look in the mirror every day and hate on myself for being a man when I could be thinking about all the great things men have done and how I will do great things too.

Let's #BoycottGillette

And I would like to endorse a product by Unilever, one of Proctor and Gamble's biggest competitors, a Unilever product that's near and dear to my libertarian heart (because I sprayed some on my chest today):



Now some people will say Axe is lame or cheesy, but those people are wrong. Axe is some very nice smelling aerosol perfume and they have amazing advertising that isn't sexist, or lame enough to pander to a political movement of identity-based grievance.

Now watch this ad and click my affiliate link above and get yourself a can of Axe body spray:



Stuff is powerful and their advertising is too.

Have some friends over sometime and give 'em a spritz of Axe and watch what happens.

I also endorse a quality straight razor for your future shaving needs. It's more manly than Gillette's safety razors, so it will really annoy a liberal:


Price: $169.95 and FREE Shipping (Only 16 Left In Stock)




Popular posts from this blog

Obama keeps pushing the bipartisan religion of interventionism

Michael Scheuer is deadly accurate - foreign interventionism is a bipartisan religion (or disease, whichever you prefer). Too often, I believe, Americans think about Washington’s interventionism only as the actual physical intervention of U.S. military forces abroad in places where no U.S. interest is at risk. That activity certainly is intervention, but President Obama’s despicable decision last week to have his administration leak intelligence claiming that Israel has concluded an agreement with the government of Azerbaijan to allow its use of Azeri airfields for an air strike on Iran is just as much an unwarranted intervention by the United States government. Readers of this blog will know that I carry no brief for Israel, that I believe it is a state that is irrelevant to U.S. national interests, and one whose U.S.-citizen supporters are disloyal to America and involved in activities that compromise U.S. security and corrupt the U.S. political system. That said, Israel — l...

Ron Paul’s Devious Plan to Steal the Presidency

This is an absolute hoot! Ron Paul hating Republicans are in panic mode. The website Hillbuzz.org includes in its blogroll Ann Coulter, Michelle Malkin and Conservatives4Palin. Hillbuzz is so utterly revolting that I may just have to subscribe to its updates. Up until yesterday, I really hadn’t taken the Ron Paul campaign very seriously. Most non-Paul voters probably felt like I did, and laughed him off as that “kooky Uncle” who didn’t have a chance in hell to win the Republican nomination for President. Well, I’ve changed my mind. Big time. Yesterday I attended the Republican organizational convention for my Senate district here in Minnesota, and what I witnessed was an organized take-over of our nomination process by Ron Paul cultists. They came to this convention with the sole intent to take over as many of the delegate seats as they could, and sadly, they succeeded. Read the rest here Hillbuzz 

How Thorough a Brainwashing

Saw this on Facebook: Left this comment: It's more thorough of a wash job than that. They don't just believe they are not brainwashed, the question has never occurred to them and as long as they keep reading TIME and watching MTV, it's *impossible* for the question to occur to them. Oh brave new world, that has such people in it. EDIT: And one more thing-- don't ever stop considering what questions it is currently impossible to occur to you . This is what I've been thinking about a lot lately and I'm worried just how large and numerous my own blindspots are. The only solution is to be as intellectually curious as possible. To learn voraciously. To read things that challenge us. To read things that are hard for us to understand and then try to understand them. To expose ourselves to ideas far removed from our present culture and place on the timeline. Read old books. Read foreign books. Turn off the TV. You have already absorbed its biases and blindspots. ...
–––As Featured On–––